How brands cheat consumers by marketing themselves wrongly

A few days back me and my colleague ordered Maggie from our office canteen. When we asked the canteen operator how much time she is gonna take to serve our order, she replied “2 minute”. We took our seats and stared our office gossips that lasted about 5 to 6 minutes, when finally the Maggie arrived. We took almost 15 minutes in the canteen to order, wait for the order to arrive, and finish the order. My colleague and I thought, we could have pre-ordered it so that we don’t had to spend this long.  But then, it’s not our fault; Maggie was supposed to be 2 minute noodles. This is what Nestle claims. The truth however, is that no one in the whole world can make Maggie in 2 minutes; except the Nestle staffs who have claimed this.

Such ‘impossible sounding’ statements are frequently made by many brands to lure buyers. For example, how many of you can actually get white and bright cloths with just 4 drops of ujala? And do you really use just one fist-full of surf excel to get rid of those dirt and stains? How many people have you seen getting lost after eating 5 star? Do your utensils shine like new when you use Vim bar?

Friends, these are just a few examples. Feel free to add more.

The loose Indian laws are the main reason for such false claims. The big players know that Indian consumers are busy and wont object, the government is not bothered, people like me end up writing a mere blog because we don’t want to get involved into hassles, and the media has much better and spicy topics than questioning companies who pay them for advertisements. The trend of fooling the consumers will continue in future unless someone uses the right to information act or approaches the Indian Broadcasting Ministry against these biggies.